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Farmers get to know more about ag brands; ag marketers learn more about their customers Facebook ...
All I ever needed to know about Data Science I learned in Driver’s Ed A few years ago, Harvard ...
Influencer audiences are an important marketing channel The buying decision for a consumer product ...
Following these tips will ensure your work is efficient and effective It’s well documented that ...
Farmers are increasingly active on social media, are you missing out? More and more farmers are ...
How to be our best when Mother Nature is at her worst In the past three weeks, we’ve seen ...
A brief conversation about why farmers go to farm shows Recently Jeff Walter and I attended the ...
Making the point and making it portable: engaging a farmer on-the-go
The next generation of ag is returning to Rural America after time spent in the private sector We ...
Keep in mind the importance of family farming when connecting your audience to a brand Contrary to ...
Embrace these 4 challenges head-on and the (ag) world is your oyster!
Don’t dismiss the value of county and state fairs for keeping your brand in conversations For a few ...
Drive bigger success by involving your sales and marketing audience at key stages earlier in the ...
4 Lessons for creating loyalty programs that engage and keep customers An estimated 90% of all ...
Three tips to keep your entitled farmer-customer happy At a conference, I recently listened to a ...
One of the oldest forms of communication still works Storytelling may be the most overused word in ...
Third-party services offer additional metrics, insights into farmers’ preferences and behavior and ...
An informal survey reveals very few taglines in ag meet the criteria to be great If you walk around ...
Here’s how you can best use media monitoring services to track media coverage and help evaluate ...
Farmers expect you to ride through recessions with them, and need assurance you are there for the ...
In the world of ag, online customer advocacy is rapidly becoming the initial research and “kick the ...
Avoid the temptation of reacting to market shifts without an informed, stated strategy There is ...
The true value of research in marketing to farmers comes from looking beyond the numbers to see ...
Marketing and communications resource plans cannot afford to cut investment in the future of ...
Insights into the unique mindsets and marketing opportunities for ag brands
Tips on live-tweeting to farmers from an ag event We are just finishing a busy time for ag trade ...
Being smart and being creative with insight from the past is the best policy Oddly enough, ...
Creating good content is important, but making that content discoverable will increase credibility ...
Critical to your program’s success in marketing to farmers is following a communications brief ...
Information overload can delay or abandon purchase decision making We can try to deny it, but ...
Before you start, make your agency search more efficient by knowing which agency model is best for ...
As new technologies emerge and budgets get tighter, don’t fall for the false dilemma, leverage all ...
Observations at Commodity Classic from the Marketing to Farmers team As we prepared for Commodity ...
Strengthen your brand’s relationship with farmers through the strategic use of native advertising ...
Even as new channels emerge, the rigors of creative evaluation remain unchanged A few months ago we ...
Use customer data for more precise, efficient digital media buys Programmatic advertising has been ...
Are you monitoring what matters? Communications program measurement has long revolved around ...
Using metrics to understand the impact of your farmer event can lead to greater success at future ...
Farmers’ business savvy is increasing along with everyone else’s and they rely ever more heavily on ...
At the end of the day – we’re all everyday consumers Today, the depth and flexibility of the ...
Look for more insights in 2017 The past year was certainly a challenging year for U.S. agriculture. ...
While clicks can help evaluate the success of online advertising, they aren’t the only viable tool ...
The possibilities of AR for agriculture are limitless It’s no secret that augmented reality (AR) ...
Four strategic imperatives for marketers to help maintain brand bonds and avoid customer fall-out ...
Plan for open, honest communications to address concerns We live in a time of record global merger ...
As farmers face a boom of new technologies, marketers must find a way to keep the message simple ...
Taking a personal approach to reach millennials will pay off in the long run Recently we’ve had ...
The long-term value of building a content brand
Win a farmer’s attention and earn his or her respect with third-party partnerships The greatest ...
Connect solutions and call to action to farmers’ needs and their bottom line You’ve always heard, ...
Young, first-generation farmers represent unique opportunities for evolution and growth for ag ...
Understanding is the foundation for respect In our post Print Still Rules the Marketing Mix for ...
The way your brand is perceived by farmers starts in how you communicate with them What you say and ...
The right blend of emotion and facts makes for a compelling marketing message to farmers Emotion ...
A personal perspective on the impact women have on the farm… and on your brand Women have ...
More PR channels mean more engagement and more opportunities to measure ROI The ways in which ag ...
The future successes of ag marketers depend on setting strategies now that incorporate what ag will ...
Content marketing is critical for most brands, but it doesn’t have to be hard Content marketing is ...
Sports are an effective way to target and engage farmers while building brand loyalty There are few ...
Three simple steps to writing better objectives We all know the importance of setting clear ...
TV can seem old-school, but don’t overlook it when targeting farmers TV as an advertising medium ...
Make sure your brand and company are up for task of ag advocacy An ag advocacy campaign can be a ...
How to best leverage competing and complimentary media channels for ag brands It is no secret that ...
How to build the case for the new mix of media As ag marketers, we have a luxury other marketers ...
Using market fluctuations to drive marketing budgets may put long-term brand health at risk The ag ...
How many times have you heard or even said a phrase like “Sally isn’t very strategic?” Or “Linus is ...
Mobile is the future. And farmers are adopting the technology faster than ever Across the world ...
Key motivating factors should lead messaging, but sustainability can have a supporting role ...
Making the emotional connection to build a brand relationship The wide open spaces sure seem to be ...
4 things on how brands can stand out Breaking through to farmers simply takes focus. Despite the ...
You can reach a surprising number of farmers and ag professionals through LinkedIn Most of us use ...
Use of more strategic rigor in ag marketing can ease consumer skepticism For decades, ag marketers ...
Unlike general audiences, farmers still turn to print as their #1 resource
Farmers go-to social media channel is not Facebook Video is becoming the primary way to get ...
In a content-heavy environment, it can make a difference Every now and then someone will ask me, ...
Text marketing may seem outdated, but it may be the perfect way to keep in touch with farmers If ...
Farmers have changed drastically, has your marketing plan? The upshot: Today’s farmers are wearing ...
Alter your perspective to get new idea Has this happened to you? You’re having a tough time ...
Build credibility and farmer trust with empathy We learn that empathy in marketing plays a crucial ...
Avoiding these common mistakes can help keep your brand out of the Hall of Shame They may seem ...
Who they aren’t is just as important as who they are when speaking to your audience There are a lot ...
Marketers need to keep pace with changes in communications to reach farmers We live in an age of ...
