More PR channels mean more engagement and more opportunities to measure ROI
The ways in which ag ...
It is no secret that people are stacking media channels, i.e., using many different media, all day long. A recent study indicated the average U.S. adult is spending around twelve hours per day using the full array. And there’s every reason to believe farmers are even more voracious consumers of media. They are, by nature, a very curious lot, passionate about their farm and world class multi-taskers.
Tune the farmer to your message with many channels
Picture Joe Miller, a 2,500-acre corn and soybean farmer just outside DeKalb, Illinois, on a Saturday in November. He’s finished harvest and is spending his afternoon watching the Fighting Illini take on the Iowa Hawkeyes while thumbing through the latest copy of Progressive Farmer with his smart phone by his side.
So how does an ag marketer reach Joe, let alone get his attention? What story do you want him to take away? How will you know your plan is working? What are the opportunities? Some things to consider:
Media stacking and multitasking is not a new phenomenon. Keeping current with the way your audience is using all of the media channels, recognizing opportunities and measuring for success will go a long way in navigating your brand and message to Joe’s world.
The ways in which ag ...
As ag marketers, we have a luxury other marketers ...
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