Are you monitoring what matters?
Communications program measurement has long revolved around audience ...
We frequently discuss how important data is when making informed business or marketing decisions. In earlier posts, we’ve covered the importance of setting up your analytics and recording your own data wherever possible. However, there are also a variety of third-party metric services that can add additional insight.
A quick glance at your inbox, or perhaps your spam folder, there undoubtedly will be several companies offering you a new source of data, a new way to organize your existing data or something tangentially related to data. It’s difficult to know when these services have a place in your organization, and what type of value they can offer. So here are five primary benefits that using a third-party metric service can offer:
So you may be asking yourself, “Are there any downsides to third-party metric services?” There are two main complaints you might expect to get from your research team and accounting, respectively.
When deciding on a new source of data, carefully weigh the benefits of first-party and third-party sources. There will be situations where your only options to get the data you need is to go to an outside provider. Other times the benefits of an outside provider will be an overall better option for your needs than first-party research could be.
Communications program measurement has long revolved around audience ...
It’s well documented that ...
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