What started as a channel for quirky lip-syncing videos and dance crazes has quickly become an effective tool for brands to market products and services. Since taking social media by storm in 2016, users have flocked to the TikTok platform, making it the fastest-growing social media app today.
As the app continues to grow and expand its advertising potential, TikTok is proving to be the go-to place for brands – even B2B brands. Agriculture has found its way into the realm of TikTok as well, developing its own niche for ag-centric creators to share their expertise.
If you're wondering if your brand should join the TikTok world, we’re here to offer some guidance.
Looking at the numbers, there’s no denying TikTok’s potential. TikTok boasts an enormous and growing user base, gaining ground with people of all ages. With 99 million downloads, TikTok is the most popular app in the United States. With this much exposure, it is a great platform to reach and connect with target audiences. Here are a few more TikTok facts to consider:
TikTok ditched the traditional marketing funnel, saying consumers don’t follow a linear path to purchase, favoring instead the model of the infinite loop. Unlike the traditional sales funnel with a defined start and end point, in the infinite loop, TikTok users enter, exit and re-enter the buying journey stage that best matches their needs and wants. TikTok contends that the infinite loop “empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases and greater spending.”
The numbers seem to back TikTok on this. Consider:
These stats indicate that TikTok is leading the way throughout each stage of the customer journey.
Whether it’s to learn a new dance move, write a resume, or how to stay safe while traveling, TikTok users have something they want to learn. From its early days, users looked to TikTok as a place to go to learn something new. A survey, conducted by TikTok found nearly half – 49%-- of users seek and discover new information on the app each month.
To meet that need, TikTok delivers relevant content through the For You feed. TikTok uses an algorithm to bring content that it thinks users would like. For example, a user who mostly visits the pages of farmers or looks up agriculture videos will be considered a member of Farm-Tok or Agri-Tok. That user’s For You feed will be a slew of similar content, relevant to all things agriculture.
You might be wondering what can be found on Agri-Tok. Farmers, ranchers, and other professionals in the industry share their day-to-day lives and experiences.
Here are 3 top agriculture influencers that are taking TikTok by storm.
What makes these influencers so popular is that they post content frequently, showing the ins and outs of their day-to-day lives on the farm. Joining Agri-Tok is not only a good way to learn about farming, but agriculture brands can work with content creators to boost their sales in several ways.
Here are three top ways to use TikTok farmers to your advertising advantage.
If you know where to find your market, you can just let the content creator do the rest. Let them take the lead, love your brand, and share it with the world.
Whether your goal is to sell a product, or just learn something new, TikTok is proving to be the go-to place for information for many people, and as studies show, it’s only going up from here.
If you are thinking about working with influencers, take a look at our blog outlining three things you need to know before you start. Check it out.
Need help getting started? We can help you design a strategy that meets your goals. Drop us a note to begin the conversation.